Harnessing the Power of Inline AMPscript in Salesforce Marketing Cloud

Introduction to Inline AMPscript

Inline AMPscript, a critical aspect of Salesforce Marketing Cloud scripting, offers a convenient method for interpreting and executing functions within message content. Unlike AMPscript blocks that can contain multiple lines of code, inline AMPscript is typically used for a single function, with the output displayed at the code’s location in the message. Notably, inline AMPscript supports nested functions, adding to its versatility​​.

Example 1: Retrieving an Attribute Value

A fundamental use of inline AMPscript is to retrieve and display specific data, such as a subscriber attribute or a field from a Sendable Data Extension. Consider the following example where a user’s points balance is displayed within a paragraph:

<p>Your current points total is %%=AttributeValue("CurrentPoints")=%%.</p>

This snippet fetches and shows the “Points Balance” attribute directly within the HTML content, demonstrating inline AMPscript’s straightforward data retrieval and display capabilities​​.

Example 2: Combining AMPscript Block and Inline Usage

Inline AMPscript can be effectively combined with AMPscript blocks for more complex logic. In this instance, an AMPscript block is used to determine a member’s level based on their points balance, which is then displayed using inline AMPscript: