Salesforce Marketing Cloud: Delivery Profile vs Sender Profile

I am getting many questions about the difference between Delivery Profile vs Sender Profile in Salesforce Marketing Cloud.

Here is the short answer.

Delivery Profiles and Sender Profiles are both used in Salesforce Marketing Cloud to help manage email sending, but they serve different purposes.

A Delivery Profile is a set of instructions that defines how an email message should be sent. It includes details such as the IP Address that should be used, specifies the delivery information for a message in a central location, and other settings like the information, across multiple sends, without requiring selection of the information each time. Delivery Profiles are used to manage the technical details of the email sending process and ensure that emails are sent in a timely and efficient manner.

On the other hand, a Sender Profile is used to define the “From” address and display name that will appear on an email message when it is received by the recipient. It also includes other details such as the reply-to address and bounce address that are used to manage replies and bounces. Sender Profiles are used to manage the branding and reputation of the sender, and to ensure that emails are recognizable and trustworthy to the recipient.

In summary, Delivery Profiles are used to manage the technical details of the email sending process, while Sender Profiles are used to manage the branding and reputation of the sender. Both are important components of the email sending process and should be carefully configured to ensure that emails are sent effectively and professionally.