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What brings Elon Musk and Steve Jobs to the same point?

Mark Kara
4 min readFeb 29, 2024

Elon Musk on X: “Just bought a new PC laptop and it won’t let me use it unless I create a Microsoft account, which also means giving their AI access to my computer! This is messed up. There used to be an option to skip signing into or creating a Microsoft account. Are you seeing this too?” / X (twitter.com)

When billionaire tech titans' tweet, the world takes note. Elon Musk’s recent observation about the difficulties of installing Windows certainly sparked a storm of “how-to” articles and online debate. But perhaps there’s a deeper lesson to be learned, one that Steve Jobs mastered decades ago: Simplicity, when done right, is a product’s most powerful feature.

Elon pointed out the simplicity issue of a simple task like “installing a Windows OS”. I bet, as an engineer and tech guy Elon installed Windows hundreds of times, even though he was surprised with this new tweak, which he did not see before, or the option he needs was hidden somewhere in the settings.

Complexity: The Hidden Cost to Consumers

Think of the last time you struggled with a new piece of software or a gadget with a mind-boggling setup process. That feeling of frustration, the time wasted figuring things out, is a hidden cost to the consumer. While the price tag might seem like the only factor, the…

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Mark Kara
Mark Kara

Written by Mark Kara

amazon.com/author/markkara Salesforce Marketing Cloud Technical Architect who writes on Technology, Data Science, Finance , Management and who creates Puzzles.

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